Platform Overview

A Location Marketing Software infrastructure that combines Licensed Location Data, Artificial Intelligence and Machine Learning with Dynamic Customisation of assets for Social Media Marketing.

Multiple proprietary solutions for Large brands and their affiliated Local business partners.

Data & Technology Partners

Facebook’s APIs are used to access consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised co-branded posts and sponsored advertising
Instagram’s Graph APIs are used access consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised co-branded posts and sponsored advertising  to Instagram
Tripadvisor’s Content API is used to access and analyse the consumer review data for businesses that are affiliated with a brand
The platform is architected using the Microsoft Azure platform, including SQL server for data storage and Azure services, such as AI, ML, Machine Translation, and Power BI for data representation
Using the Messenger platform as a Call-to-Action from Hyper-Local Social Media Advertising, for consumers to easily access digital offers for in-store redemption
Using the Google My Business (GMB) API to access and analyse the consumer review data for businesses that are affiliated to a brand
Video generation APIs from Clinch.co are used to automate the customisation of Sponsored Video Ads and Co-Branded Posts at scale
EagleEye’s digital coupon and voucher redemption technology is integrated with the GladCloud platform
Google’s Maps API is used for verifying location address data and Reverse GeoCoding
Microsoft’s Power Platform, including PowerBI and PowerApps, is used for Data Representation, Visualisation and Reporting

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