Paid Social Teams

Campaign Management Tools for internal Teams or external Agencies to set up Brand Advocate Advertising activity at scale

Engaging Merchant Partners

Brand Advertising with Merchant Partners is prohibitive due to the time it takes to select Merchant partner locations and ensure that each is given the appropriate level of spend.

Now internal Teams or external Agencies can set up Social Media Advertising campaigns for a brand’s independent Merchant partners at scale, with the ability to allocate budget based to specific Merchant segments, based upon the commercial performance of each outlet.

Brand Advocate Advertising

Brand Advertising with Merchant Partners is prohibitive due to the time it takes to select Merchant partner locations and ensure that each is given the appropriate level of spend.

Now internal Teams or external Agencies can set up Social Media Advertising campaigns for a brand’s independent Merchant partners at scale, with the ability to allocate budget based to specific Merchant segments, based upon the commercial performance of each outlet.

Targeting Local audiences

The functionality on native Social Media platforms is limited in how they empower brands to target local audiences for independent Merchant locations that they do not own.

The internal Teams or external Agencies can now set up Social Media Advertising campaigns that target local audiences around a brand’s independent Merchant partner network, at scale based on whether the location is Urban, Suburban or Rural.

The functionalities on native Social Media platforms are limited in how they empower brands to target local audiences for independent Merchant locations that they do not own.

The internal Teams or external Agencies can now set up Social Media Advertising campaigns that target local audiences around a brand’s independent Merchant partner network, at scale based on whether the location is Urban, Suburban or Rural.

Analysis of Advocate activity

As brand advertising with independent Merchant partners is often prohibitive at scale across many locations that a brand does not own, they now have a rich set of quantitative and qualitative data relating to the results of Paid advertising activity across the Social Media pages of the selected segment of a brand’s Merchant partners, including sentiment analysis of comments on brand sponsored advertising on Merchant partners’ pages and the associated sentiment.

AI & Machine LearningDigital Offer Redemption

As brand advertising with independent Merchant partners is often prohibitive at scale across many locations that a brand does not own, they now have a rich set of quantitative and qualitative data relating to the results of Paid advertising activity across the Social Media pages of the selected segment of a brand’s Merchant partners, including sentiment analysis of comments on brand sponsored advertising on Merchant partners’ pages and the associated sentiment.

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