On-Demand Marketplaces

Multiple On-Demand Marketplace sectors can activate digital customer marketing campaigns across their portfolio of independent Merchant partners in a more structured way.

Relevant sectors include: Table Booking, Food Delivery, Last Mile Delivery, Wellness Booking, Fashion marketplace, Florist Ordering, Daily Deals

Digital Customer Marketing Infrastructure

B2B Marketing teams in On-Demand Marketplace brands have been running local activations with Merchant partners via Social Media in an unstructured way.

Now, with GladCloud, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns across their Merchant partners’ Social Media pages at scale – Merchants & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams

 

Platform

B2B Marketing teams in On-Demand Marketplace brands have been running local activations with Merchant partners via Social Media in an unstructured way.

Now, with GladCloud, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns across their Merchant partners’ Social Media pages at scale – Merchants & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams

 

Platform

Brand Advocate Advertising

With a focus on generating National reach, On-Demand Marketplace brands often have no option but to run National Social Media Advertising campaigns from the brand’s pages.
Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Merchants and Groups that are selling their services via an integrated dashboard.

Brand Advocate Advertising

With a focus on generating National reach, On-Demand Marketplace brands often have no option but to run National Social Media Advertising campaigns from the brand’s pages.
Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Merchants and Groups that are selling their services via an integrated dashboard.

Brand Advocate Advertising

Cumulative Earned Reach

Branded imagery is often shared with Merchant partners in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of Merchant partners’ Social Media pages, but there is no way to measure that organic reach that is earned from many Merchants publishing these branded images.

B2B Marketing teams can now set up Co-branded organic Posts to be shared with the page followers of their Merchant partner portfolio, with content customized to each Merchant partner location, and the ability to measure the cumulative earned reach.

 

Cumulative Earned Reach

Branded imagery is often shared with Merchant partners in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of Merchant partners’ Social Media pages, but there is no way to measure that organic reach that is earned from many Merchants publishing these branded images.

B2B Marketing teams can now set up Co-branded organic Posts to be shared with the page followers of their Merchant partner portfolio, with content customized to each Merchant partner location, and the ability to measure the cumulative earned reach.

 

Cumulative Earned Reach

Analysis of Advocate activity

On-Demand Marketplace brands can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Merchant partners, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Merchant partners’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

On-Demand Marketplace brands can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Merchant partners, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Merchant partners’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

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