Paid Social Teams don’t currently have a way to measure footfall as a Call-to-Action from Geo-targeted Social Media Advertising
How we solve it
Gladcloud has developed a proprietary Bot for Facebook Messenger that can pull in QR codes that are presented to consumers when they click on a Geo-targeted advert, which they can retrieve when at a Point-of-Sale to redeem an offer.
Benefits for Media Agencies
This results in the most accurate measurement of the effectiveness of location based advertising in driving increased local revenue