Hyper Local Advertising

Currently Account management teams of brands are Boosting the generic posts for their portfolio of outlets on an ad hoc basis.

GladCloud provides an infrastructure to fully customise co-branded Social Media Advertising at scale and simplifies the process for outlets to publish social media advertising hyper-locally.

Social Media advertising published by a local business through the GladCloud platform is 4 times more cost effective that published from a brands’ own account / handle.

Paid Social Teams can measure brand led footfall and the redemption of offers at specific locations.

Analysis and represention of key trends across consumer engagements on Social Media & Review platforms of affiliated local businesses, along with campaign performance and brand mentions, to trigger actionable insights for local businesses, brand marketing teams and agencies

Analysis of Keywords & Sentiment

Combines AI, ML & NLP to analyse customer reactions on Social Media & Review platforms to identify keywords and phrases that are important to brands and merchants in specific sectors and presenting these results to both the affiliated local business and brand marketing teams

Analysis of Trends & Triggers

Analysis and represention of key trends across consumer engagements on Social Media & Review platforms of affiliated local businesses, along with campaign performance and brand mentions, to trigger actionable insights for local businesses, brand marketing teams and agencies

Chatbot

Using an intercom messenger bot for automating response all day 24/7 inside the dashboard for providing a more intuitive experience to merchant and brand users

Proprietary Messenger bot for brands to measure footfall from advertising on Social Media platforms

Messenger Bot

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