Multi-Brand HoReCa Wholesalers

Wholesalers that sell products to independent Hotels, Restaurants and Cafés can empower these brands to activate digital customer marketing campaigns in a more structured way.

Digital Customer Marketing Infrastructure

Brand teams don’t currently have a means to provide customised, Co-branded Social Media Posts and Sponsored Advertising to independent Hotels, Restaurants and Cafés for their products that are purchased via Wholesalers.

Now they can access a Digital Customer Marketing infrastructure to activate campaigns across the Social Media pages of the Merchant partners that purchase their products at scale – Merchants & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams.

 

Platform

Brand teams don’t currently have a means to provide customised, Co-branded Social Media Posts and Sponsored Advertising to independent Hotels, Restaurants and Cafés for their products that are purchased via Wholesalers.

Now they can access a Digital Customer Marketing infrastructure to activate campaigns across the Social Media pages of the Merchant partners that purchase their products at scale – Merchants & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams.

 

Platform

Brand Advocate Advertising

Brands that are sold across Wholesalers have focussed on generating National reach, because they have had no options to activate at scale across these independent Hotels, Restaurants and Cafés.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of their independent Merchant partners via an integrated dashboard.

 

Brand Advocate Advertising

Brands that are sold across Wholesalers have focussed on generating National reach, because they have had no options to activate at scale across these independent Hotels, Restaurants and Cafés.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of their independent Merchant partners via an integrated dashboard.

 

Brand Advocate Advertising

Cumulative Earned Reach

Branded imagery is often shared with Merchant partners in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of Merchant partners’ Social Media pages, but there is no way to measure that organic reach that is earned from many Merchant partners publishing these branded images.

Brands that are sold across wholesalers can now set up Co-branded organic Posts to be shared with the page followers of their Merchant partner portfolio, with content customized to each Merchant partner location, and the ability to measure the cumulative earned reach.

 

Cumulative Earned Reach

Branded imagery is often shared with Merchant partners in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of Merchant partners’ Social Media pages, but there is no way to measure that organic reach that is earned from many Merchant partners publishing these branded images.

Brands that are sold across wholesalers can now set up Co-branded organic Posts to be shared with the page followers of their Merchant partner portfolio, with content customized to each Merchant partner location, and the ability to measure the cumulative earned reach.

 

Cumulative Earned Reach

Analysis of Advocate activity

Brands that are sold across Wholesalers can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Merchant partners, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Merchant partners’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

Brands that are sold across Wholesalers can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Merchant partners, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Merchant partners’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

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