Glocal Advertising Cloud T/A GladCloud, based in the MediaCube at IADT, has been selected from 135 applications, across over 35 countries to participate in the Collider.io accelerator, a leading programme for Advertising and Marketing Technology businesses in Europe, which is co-located between London and Amsterdam.
GladCloud is currently in initial roll outs of its Enterprise SaaS platform with major International Food Delivery Services and Beverage Brands in the UK and Central Europe, while planning further roll outs across global franchises.
Collider both invests in businesses and accelerates business development with high level introductions to relevant clients.
Ellen Bark-Lindhout, Co-Founder Collider Amsterdam says’ “We are very happy to have GladCloud on board. They provide a complete solution for a real pain point identified with brands selling through a large number of affiliates. We believe the highly experienced team is able to deliver on the promise – our programme and network will help them to accelerate.”
Tony Burke, CEO at GladCloud said, ”Co-founder Keith Curley and I are honoured to be chosen for such a prestigious accelerator as Collider, and we look forward to working with Ellen and the team to amplify the growth of the business with relevant brands and services across Europe. ”
GladCloud has also been selected for the regional final of the Intertrade Ireland: Seedcorn Investor Readiness Competition, having previously won the TechConnect Wayra UK Start-Up Pitch Competition earlier this year.
Founded in Mid-2017, GladCloud develops Local Digital Marketing Software for the Global Convenience Economy, providing solutions for brands and services that work with large numbers of affiliated local businesses. Rapid growth in the convenience economy driven by services to local merchants has created significant new marketing challenges and opportunities. GladCloud’s unique platform exploits this rapidly expanding sector by enabling these services to analyse and engage digital marketing channels across their affiliated network of merchant partners, facilitating increased revenues through customised organic and paid advertising content across social media
Collider is an accelerator dedicated to marketing, commerce and adtech. Founded in London in 2012 and active in Amsterdam since 2017. To date Collider has invested in these cities €6m euro in 62 startups.
Collider’s start-ups help brands and agencies better identify, understand, engage with and sell to their consumers. Collider invests capital in these startups, coaches them through a highly structured program and connects them to potential corporate customers and investors.