Franchise Owners

Multiple franchised sectors can activate digital customer marketing campaigns across their portfolio of independent franchisee partners in a more structured way.

Relevant sectors include: Automotive brands, Fast Food, Gyms, Pharmacies, Health Food

Digital Customer Marketing Infrastructure

Franchise owners have been running local activations with franchisee partners via Social Media in an unstructured way.

Now, with the GladCloud platform, they can utilise specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns across their Merchant partners’ Social Media pages at scale – Merchants & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams

Platform

Franchise owners have been running local activations with franchisee partners via Social Media in an unstructured way.

Now, with the GladCloud platform, they can utilise specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns across their Merchant partners’ Social Media pages at scale – Merchants & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams

Platform

Brand Advocate Advertising

With a focus on generating National reach, Franchise brands often have no option but to run National Social Media Advertising campaigns from the brand’s pages.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of their independent franchisee partners via an integrated dashboard.

Brand Advocate Advertising

With a focus on generating National reach, Franchise brands often have no option but to run National Social Media Advertising campaigns from the brand’s pages.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of their independent franchisee partners via an integrated dashboard.

Brand Advocate Advertising

Cumulative Earned Reach

Branded imagery is often shared with franchisee partners in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of franchisee partners’ Social Media pages, but there is no way to measure that organic reach that is earned from many franchisees publishing these branded images.

Franchise Marketing teams can now set up Co-branded organic Posts to be shared with the page followers of their franchisee partner portfolio, with content customised to each franchisee partner location, and the ability to measure the Cumulative Earned Reach.

Cumulative Earned Reach

Branded imagery is often shared with franchisee partners in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of franchisee partners’ Social Media pages, but there is no way to measure that organic reach that is earned from many franchisees publishing these branded images.

Franchise Marketing teams can now set up Co-branded organic Posts to be shared with the page followers of their franchisee partner portfolio, with content customised to each franchisee partner location, and the ability to measure the Cumulative Earned Reach.

Cumulative Earned Reach

Analysis of Advocate activity

Franchised brands can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected franchisee partners, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on franchisee partners’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

Franchised brands can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected franchisee partners, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on franchisee partners’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

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