Earned Organic Reach
Account management teams in brands are currently sharing imagery via email or WhatsApp with their portfolio of outlets, and asking them to share across their Social Media channels to promote to the followers of the outlet that the brand’s product or service is for sale through the outlet.
This content is not customised to the specific outlet, and there is no means for the brand measure the earned reach that is achieved across many locations.
GladCloud provides an infrastructure to fully customise co-branded Social Media Posts at scale and simplifies the process for outlets to publish to their followers!
So, the brand can measure the cumulative earned reach that is achieved from the activation across many outlets.
Analysis of Keywords & Sentiment
Combines AI, ML & NLP to analyse customer reactions on Social Media & Review platforms to identify keywords and phrases that are important to brands and merchants in specific sectors and presenting these results to both the affiliated local business and brand marketing teams
Analysis of Trends & Triggers
Analysis and represention of key trends across consumer engagements on Social Media & Review platforms of affiliated local businesses, along with campaign performance and brand mentions, to trigger actionable insights for local businesses, brand marketing teams and agencies
Using an intercom messenger bot for automating response all day 24/7 inside the dashboard for providing a more intuitive experience to merchant and brand users
Proprietary Messenger bot for brands to measure footfall from advertising on Social Media platformsMessenger Bot