Trade Marketing Teams

National and Regional Trade Marketing teams can better activate affiliated merchants and groups at scale

Trade Marketing often execute campaigns on an ad hoc basis, informally sharing imagery and videos with affiliated Merchants and Groups, while also boosting posts using petty cash

National or Regional Trade Marketing Teams have access to view the KPIs for their portfolio of affiliated merchant partners or Groups, relating to: Paid campaigns, Co-branded posts, as well as the ability to listen for brand mentions and the associated sentiment,

E.g. a review including a ‘bad pint of X at the ABC Bar’ or a ‘late delivery from X restaurant using Y delivery service’

This solution also provides National or Regional Account Managers with insights on data they don’t currently have access to in a structured way, so they can take actions to improve the experience for consumers of their products and services at the point of consumption

Trade Marketing often execute campaigns on an ad hoc basis, informally sharing imagery and videos with affiliated Merchants and Groups, while also boosting posts using petty cash

National or Regional Trade Marketing Teams have access to view the KPIs for their portfolio of affiliated merchant partners or Groups, relating to: Paid campaigns, Co-branded posts, as well as the ability to listen for brand mentions and the associated sentiment,

EG a review including a ‘bad pint of X at the ABC Bar’ or a ‘late delivery from X restaurant using Y delivery service’

This solution also provides National or Regional Account Managers with insights on data they don’t currently have access to in a structured way, so they can take actions to improve the experience for consumers of their products and services at the point of consumption

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