Artificial Intelligence & Machine Learning

The GladCloud Customer Marketing infrastructure uses artificial intelligence & machine learning in a number of areas across the platform

Analysis of Keywords & Sentiment

As a Microsoft Azure partner, the GladCloud platform combines Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) to analyse customer reactions on Social Media & Review pages of affiliated local businesses to identify keywords and phrases that are important to brands and merchants in specific sectors, as actionable insights for brand-affiliated locations.

Analysis of Trends & Triggers

Using Microsoft Cognitive Services, these keywords and sentiments are analysed across Social Media & Review pages of affiliated local businesses on a macro basis to identify Trends & Triggers and meaningful insight from both to Brand & Trade Marketing teams and affiliated local businesses & groups

Social Listening & Sentiment Analysis of Brand & Competitor mentions

National & Global brands that sell their products or services through large networks of independent local businesses & groups don’t currently have the ability to social listen for the sentiment of mentions of their brands and their competitors at scale across the Social Media profiles of a large number of brand-affiliated locations, correlated this with Paid campaign performance.

Chatbot

A virtual chatbot is also used to automate responses via Intercom providing a more intuitive experience to merchant and brand users

Facebook Messenger bot is used for automating responses to Digital Offer Redemption Campaigns

Digital Offer Redemption

Analysis of Keywords & Sentiment

As a Microsoft Azure partner, the GladCloud platform combines Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) to analyse customer reactions on Social Media & Review pages of affiliated local businesses to identify keywords and phrases that are important to brands and merchants in specific sectors, as actionable insights for brand-affiliated locations.

Analysis of Trends & Triggers

Using Microsoft Cognitive Services, these keywords and sentiments are analysed across Social Media & Review pages of affiliated local businesses on a macro basis to identify Trends & Triggers and meaningful insight from both to Brand & Trade Marketing teams and affiliated local businesses & groups

Social Listening for the Sentiment of mentions of Brands & their Competitors

National & Global brands that sell their products or services through large networks of independent local businesses & groups don’t currently have the ability to social listen for the sentiment of mentions of their brands and their competitors at scale across the Social Media profiles of a large number of brand-affiliated locations, correlated this with Paid campaign performance.

Chatbot

A virtual chatbot is also used to automate responses via Intercom providing a more intuitive experience to merchant and brand users

Facebook Messenger bot is used for automating responses to Digital Offer Redemption Campaigns

Digital Offer Redemption

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